1. Shop at your local farmer’s market. If you wait towards the end of the market, many farmers are willing to sell at lower rates to get rid of inventory.
2. Join a local CSA in your area for a weekly produce box, fresh from a local farm. Some of these items are much cheaper than at Whole Foods. Some examples of CSAs are FarmFreshToYou and others found on Om Organics’ website in the San Francisco Bay Area.
3. Find private label organic food items. At Safeway, they now sell their own organic food line O Organics. At Whole Foods, they have their 365 everyday value items. These items tend to have reasonable food prices.
4. Shop at your local co-op. My personal favorite is Rainbow Grocery in San Francisco. It is like the Costco of Whole Foods. Not necessarily the prettiest place to shop, but full of choices, bulk and great prices.
5. Buy bulk items. Don’t bother buying core items like rice and oatmeal from small boxes. At places like Whole Foods, and co-ops like Rainbow Grocery, it is easy to find wide varieties of healthy grains, nuts, dried fruits and other goodies in the bulk aisle. One of my favorite items is the almond butter, fresh and bulk.
6. My personal favorite store for value-Trader Joe’s. Sure their produce quality is not the best, but many of their packaged items are great prices.
7. Use food delivery services like Planet Organics in the San Francisco Bay Area. They deliver straight to your home once a week, and you can choose any items you want, unlike a CSA. I’ve been using them for a month, and really enjoy the quality of their produce.
8. Grow your own vegetables and fruits in your patio or yard. Tomatoes are especially a good thing to grow as they tend to be more expensive than other produce.
9. Find coupons for organic and local food. Whole Foods has a coupon flyer in their stores that has many discounts on natural food items. There are local guides such as Green Zebra and EcoMetro Guide that have dozens of discounts for organic and local items.
10. Avoid chains and try shopping at local markets. My favorite local market is Sigona’s in Redwood City for produce. Their produce prices are some of the best in the area given the quality of their organic and local sourcing. Another example is the Milk Pail in Mountain View.

What an excellent idea! A festival benefiting local food co-ops and farmers in the Bay Area serving great, local food. I see some of the best restaurants, beer and ice cream vendors all on carts.

This event has even been highlighted in the New York Times!

Highlighting some great gastronomic pleasures:

• The Creme Brulee Cart
• Roli Roti
• Tim Luym From Poleng Lounge
• Straus Family Creamery
• Amanda’s Feel Good Fresh Food
• Kara’s Cupcakes
• Ici Ice Cream
• Fentons Creamery
• Bi-Rite Creamery

Located at Jack London Square in Oakland this weekend 8/28-8/30. See their comprehensive schedule.

I was fortunate to see a sneak preview of Food Inc a couple weeks ago at a special Yelp event in San Francisco. After the viewing, there was a Q&A session live with Michael Pollan and Robert Kenner. I was so excited to see the movie and listen to the panel. Here are some reactions from Yelp Elites.

In a nutshell, you will feel inspired to be careful what you buy and eat. I became vegetarian almost 20 years ago after watching a movie like Food Inc after watching the meat processing scenes. Those with quesy stomachs may want to not watch, but those with a foodie and green interest will want to see this film.

Famous foodies Eric Schlosser (Fast Food Nation), Michael Pollan (The Omnivore’s Dilemma) are featured along with forward thinking social
entrepreneurs like Stonyfield Farms’ Gary Hirschberg and Polyface Farms’ Joe Salatin, Food, Inc. reveals surprising — and often shocking truths — about what we eat, how it’s produced, who we have become as a nation and where we are going from here.

Here’s an interesting fact among many found in the film (and in Omnivore’s Dilemma if you’ve read the book)–Corn products include: ketchup, cheese, Twinkies, batteries, peanut butter, Cheez-Its, salad dressings, Coke, jelly, Sweet & Low, syrup, juice, Kool-Aid, charcoal, diapers, Motrin, meat and fast food.

Hmm, you’ve gotta wonder what’s in your food sometimes before you eat it. Many thumbs up for this movie!

Calafia Cafe and Market recently opened in Palo Alto’s Town & Country center. I was able to eat there on Sunday night, where the tables were actually all full and busy. The ambiance had a nice zen feel with thought through details of design using green materials. The waitstaff was amazing and very attentive (perhaps because we had an adorable newborn baby dining with us). Charlie Ayers, the head chef, was the executive chef for Google for many years.

For vegetarians, I thought the food was excellent. I had their special “hearts” salad, made of hearts of palm, beets (get it? heartbeat), and greens. My main course was a tofu lentil loaf with mashed potatoes and fresh herbs, with swiss chard. My friends shared a pizza, and a turkey burger with fresh cut fries made from scratch.

I would totally recommend this place; this is the kind of restaurant we need more of –fast, easy, healthy and organic. Charlie Ayers, their head chef definitely understands the need after cooking at Google for many years.

For one of my social events, I hosted a 50 person casual brunch to celebrate an occasion. I didn’t want to spend too much money, but I still wanted high quality food. I found a great recommendation through the Berkeley Parent’s Network online, called Greenleaf Platters. They provide green, low cost, organic, local foods already made and delivered to your door. For my event, I ordered quiches, salads, fruits, organic lemondade and coffee.

The food was so great that my friends picked up their business card. Greenleaf then comes back to the venue after you’re done to pick up the glass plates that they lend for the event. Most of their food was organic and locally sourced. I highly recommend Greenleaf Platters for an event. Their manager Hugh Groman even called me the week before to double check my order even though I had already purchased it online just to make sure it was what I wanted.

Our next stop was V. Sattui, another family run winery near St. Helena. Despite its beautfiul grounds with oak trees and picnic tables, the place was a mad house! We did arrive Saturday at noon, but once I walked inside the tasting room and deli, it felt like going into a squished Trader Joe’s during rush hour, with people running around everywhere. The picture above shows a very nice deli and cheese selection.
They also carried Frog Hollow Farms’ organic and locally made jams. Even better is their fresh produce (especially peaches) if you find them in the Ferry Building in San Francisco. I don’t think I would go back to V. Sattui, it was way too crowded and ruined any notion of being in Napa.
I used to live in New York, walking distance to the Dean and Deluca shop in SOHO. I was delighted to see even a larger Dean and Deluca in Napa. Above is a picture of locally sourced organic fruits. They had a wide assortment of farms nearby.

Dean and Deluca wasn’t as packed as V. Sattui, and the food options were way better, with fresh pastries, exotic teas, spices and wines. The only thing I wish Dean and Deluca could do better is to put benches or tables outside their patio so people can actually eat their food properly.