1. Shop at your local farmer’s market. If you wait towards the end of the market, many farmers are willing to sell at lower rates to get rid of inventory.
2. Join a local CSA in your area for a weekly produce box, fresh from a local farm. Some of these items are much cheaper than at Whole Foods. Some examples of CSAs are FarmFreshToYou and others found on Om Organics’ website in the San Francisco Bay Area.
3. Find private label organic food items. At Safeway, they now sell their own organic food line O Organics. At Whole Foods, they have their 365 everyday value items. These items tend to have reasonable food prices.
4. Shop at your local co-op. My personal favorite is Rainbow Grocery in San Francisco. It is like the Costco of Whole Foods. Not necessarily the prettiest place to shop, but full of choices, bulk and great prices.
5. Buy bulk items. Don’t bother buying core items like rice and oatmeal from small boxes. At places like Whole Foods, and co-ops like Rainbow Grocery, it is easy to find wide varieties of healthy grains, nuts, dried fruits and other goodies in the bulk aisle. One of my favorite items is the almond butter, fresh and bulk.
6. My personal favorite store for value-Trader Joe’s. Sure their produce quality is not the best, but many of their packaged items are great prices.
7. Use food delivery services like Planet Organics in the San Francisco Bay Area. They deliver straight to your home once a week, and you can choose any items you want, unlike a CSA. I’ve been using them for a month, and really enjoy the quality of their produce.
8. Grow your own vegetables and fruits in your patio or yard. Tomatoes are especially a good thing to grow as they tend to be more expensive than other produce.
9. Find coupons for organic and local food. Whole Foods has a coupon flyer in their stores that has many discounts on natural food items. There are local guides such as Green Zebra and EcoMetro Guide that have dozens of discounts for organic and local items.
10. Avoid chains and try shopping at local markets. My favorite local market is Sigona’s in Redwood City for produce. Their produce prices are some of the best in the area given the quality of their organic and local sourcing. Another example is the Milk Pail in Mountain View.

I was fortunate to see a sneak preview of Food Inc a couple weeks ago at a special Yelp event in San Francisco. After the viewing, there was a Q&A session live with Michael Pollan and Robert Kenner. I was so excited to see the movie and listen to the panel. Here are some reactions from Yelp Elites.

In a nutshell, you will feel inspired to be careful what you buy and eat. I became vegetarian almost 20 years ago after watching a movie like Food Inc after watching the meat processing scenes. Those with quesy stomachs may want to not watch, but those with a foodie and green interest will want to see this film.

Famous foodies Eric Schlosser (Fast Food Nation), Michael Pollan (The Omnivore’s Dilemma) are featured along with forward thinking social
entrepreneurs like Stonyfield Farms’ Gary Hirschberg and Polyface Farms’ Joe Salatin, Food, Inc. reveals surprising — and often shocking truths — about what we eat, how it’s produced, who we have become as a nation and where we are going from here.

Here’s an interesting fact among many found in the film (and in Omnivore’s Dilemma if you’ve read the book)–Corn products include: ketchup, cheese, Twinkies, batteries, peanut butter, Cheez-Its, salad dressings, Coke, jelly, Sweet & Low, syrup, juice, Kool-Aid, charcoal, diapers, Motrin, meat and fast food.

Hmm, you’ve gotta wonder what’s in your food sometimes before you eat it. Many thumbs up for this movie!

 I spent last Saturday shopping for food. Started at the Redwood City Farmer’s Market, then Sigona’s, a local market in Redwood City and then Trader Joe’s. I later went to Rainbow Grocery in San Francisco.

The verdict? Sigona’s is one of the best markets on the Peninsula if you are looking for great value on local, organic produce. For less than $60, we got over 15 vegetables and fruits, mostly organic, mostly local, plus organic Rocky chicken (much better quality than the Trader Joe’s organic chicken) plus Strauss nonfat milk. Organic bell peppers at less than $2/lb. This was way cheaper than even conventional prices at the Redwood City farmer’s market. No crowds in the store. Friendly staff. I think the prices at Sigona’s Redwood City location is way cheaper than the one at Stanford Shopping Center. Checkout Sigona’s sometime if you’re looking for a good market on the Penisula.

My fiance and I took a nice tour of the store-sparking new floors, clean and brightly lit, with tons of fresh organic produce. The ready made food in the deli and hot foods, soup and salad bar were a lot better than I expected for a local market. We picked up some organic raspberries, an organic fennel and pinenut salad as well as a tofu salad to go. I would definitely come back here!

Our real stop was for dinner at a restaurant in Half Moon Bay called Chez Shea. This was my second time eating at this downtown restaurant on Main Street. Almost all of the food is sourced locally and organically. The taste is extremely fresh and clean with global flavors. The first time I ate here, I tried their Indian curry and rice. In my most recent visit, I tried their chile renno with an organic beet salad to start. All of the food was fantastic! My fiance Vivek and I feel that this restaurant is a total find in the area–rated up there with some of the best organic restaurants in San Francisco. Come check it out!

Ono Gelato Company in Paia. Fresh, local organic gelato. I had a Kula country strawberry gelato. Choose from local fruits like coconut, persimmons, mango, kiwi and more.

It’s the largest Whole Foods on the West Coast. I was impressed by the sheer size and selection of produce, to toiletries to wine to olive oil and even clothing and gardening. It almost feels like a Target for the green, organic crowd being so big.

My favorite is their very large food to go selection. Choose from Indian, Chinese, Mexican, American, Japanese, pizza, and more. Plus an extra bistro on the other side of the store, and fresh Ciao Bella gelato.

This place is really great for the Cupertino area that lacks a place to meet like this. I’ve already gone back three times since the opening although I live 30 minutes away. Check it out! Whole Foods is located on 20955 Stevens Creek Boulevard in Cupertino, near the corner of Stevens Creek and Stelling.

Another competitor, Safeway is entering the organic market with a new chain of restaurants called “Citrine Bistro”. It’s interesting that on the Citrine website, it doesn’t tell you that Safeway is behind the fast, healthy, world fusion food idea. This past weekend, I drove by its first location in downtown Redwood City, where I saw a brightly lit and inviting restaurant, modern and clean. I first heard about this through a coupon that was mailed to my home, $10 off Citrine. The menu includes organic ingrendients from Safeway’s organic products for entrees that are Asian, Italian, American and Mexican. I think this will be a threat to Whole Foods given their pricing.