Category — Markets

After living in the East Bay for several months, I started to discover some nice places to shop for organic produce. Here are some spots I visited:

Berkeley Bowl/Berkeley Bowl West

• Pros: This place is like a produce mecca for anyone obsessed with fresh fruits and vegetables. Tons of varieties. Organic produce prices on many core items (e.g. apples, broccoli, onions) are very good. Berkeley Bowl West has its own separate organic section which is nice, but the original Berkeley Bowl seems to have more varieties than the Berkeley Bowl West. Parking is easier in Berkeley Bowl West.
• Cons: Mad shoppers hitting their carts throughout aisles, grabbing the best produce possible. Be prepared to have a heart attack while parking your car or pushing your shopping cart.

Monterey Market

• Pros: This place has really amazing produce. I think the quality is even better than Berkeley Bowl. It doesn’t offer as much variety as Berkeley Bowl does, but it still is pretty amazing given its size. The prices are really good, and produce is SUPER fresh.
• Cons: Again, like Berkeley Bowl, prepare for a mad stampede of food – obsessed shoppers with their carts everywhere. It is not a fancy store; don’t expect it to look like Whole Foods (this is not necessarily a con, but I know people who are turned off by Rainbow Grocery for this reason).

Berkeley Farmer’s Market

• Pros: (I’ve been to both the Thu and Sat markets) This place has superb quality, all organic and lots of turnover. Downtown on Saturdays, there’s some hot food which is convenient for a quick bite or lunch. On Thursdays on Shattuck and Rose, there is less variety of hot food but I love the organic hot food vendor, Today’s Special! It is really an excellent find.
• Cons: It does get a little crowded, and sometimes by the end of the day, the food quality gets low due to heat or just staying out so long. Otherwise it’s a good market.

Temescal Farmer’s Market

• Pros: This is an amazing find in Oakland’s Temescal neighborhood which is becoming really up and coming. The quality of these vendors are A+ with people like Cowgirl Creamery and Prather Ranch (which are truly hard to find as market vendors).
• Cons: Wow, this place is expensive. After being used to Monterey Market and Berkeley Bowl prices, it’s hard to recalibrate what I expect to see in food prices. $8 for 3 sausages that aren’t even organic or nitrate free? No thanks. But to be fair, every produce item we bought that day (kale, carrots, broccoli, bell pepper and spinach) was really probably some of the most amazing produce we have tasted in a long time.

There is probably a lot more fabulous organic produce out there – but these are some great places to check out if you are in the area!

In this economy, who wants to spend full price? I had a reader comment on my blog asking for green discounts. Here’s one – for the green shopper, there’s a great service called blissmo. It’s like Groupon meets green with a social mission. These guys are the real deal, looking for certified products and services, starting in San Francisco with already thousands of subscribers – not bad, considering they just launched a month ago.

This week check out a deal from Looptworks – a cool clothing company that actually REUSES existing materials into hip and trendy hoodies, shirts and more. Get 40% off on Looptworks clothes. Hurry – it expires end of this week!

1. Shop at your local farmer’s market. If you wait towards the end of the market, many farmers are willing to sell at lower rates to get rid of inventory.
2. Join a local CSA in your area for a weekly produce box, fresh from a local farm. Some of these items are much cheaper than at Whole Foods. Some examples of CSAs are FarmFreshToYou and others found on Om Organics’ website in the San Francisco Bay Area.
3. Find private label organic food items. At Safeway, they now sell their own organic food line O Organics. At Whole Foods, they have their 365 everyday value items. These items tend to have reasonable food prices.
4. Shop at your local co-op. My personal favorite is Rainbow Grocery in San Francisco. It is like the Costco of Whole Foods. Not necessarily the prettiest place to shop, but full of choices, bulk and great prices.
5. Buy bulk items. Don’t bother buying core items like rice and oatmeal from small boxes. At places like Whole Foods, and co-ops like Rainbow Grocery, it is easy to find wide varieties of healthy grains, nuts, dried fruits and other goodies in the bulk aisle. One of my favorite items is the almond butter, fresh and bulk.
6. My personal favorite store for value-Trader Joe’s. Sure their produce quality is not the best, but many of their packaged items are great prices.
7. Use food delivery services like Planet Organics in the San Francisco Bay Area. They deliver straight to your home once a week, and you can choose any items you want, unlike a CSA. I’ve been using them for a month, and really enjoy the quality of their produce.
8. Grow your own vegetables and fruits in your patio or yard. Tomatoes are especially a good thing to grow as they tend to be more expensive than other produce.
9. Find coupons for organic and local food. Whole Foods has a coupon flyer in their stores that has many discounts on natural food items. There are local guides such as Green Zebra and EcoMetro Guide that have dozens of discounts for organic and local items.
10. Avoid chains and try shopping at local markets. My favorite local market is Sigona’s in Redwood City for produce. Their produce prices are some of the best in the area given the quality of their organic and local sourcing. Another example is the Milk Pail in Mountain View.

I was fortunate to see a sneak preview of Food Inc a couple weeks ago at a special Yelp event in San Francisco. After the viewing, there was a Q&A session live with Michael Pollan and Robert Kenner. I was so excited to see the movie and listen to the panel. Here are some reactions from Yelp Elites.

In a nutshell, you will feel inspired to be careful what you buy and eat. I became vegetarian almost 20 years ago after watching a movie like Food Inc after watching the meat processing scenes. Those with quesy stomachs may want to not watch, but those with a foodie and green interest will want to see this film.

Famous foodies Eric Schlosser (Fast Food Nation), Michael Pollan (The Omnivore’s Dilemma) are featured along with forward thinking social
entrepreneurs like Stonyfield Farms’ Gary Hirschberg and Polyface Farms’ Joe Salatin, Food, Inc. reveals surprising — and often shocking truths — about what we eat, how it’s produced, who we have become as a nation and where we are going from here.

Here’s an interesting fact among many found in the film (and in Omnivore’s Dilemma if you’ve read the book)–Corn products include: ketchup, cheese, Twinkies, batteries, peanut butter, Cheez-Its, salad dressings, Coke, jelly, Sweet & Low, syrup, juice, Kool-Aid, charcoal, diapers, Motrin, meat and fast food.

Hmm, you’ve gotta wonder what’s in your food sometimes before you eat it. Many thumbs up for this movie!

 I spent last Saturday shopping for food. Started at the Redwood City Farmer’s Market, then Sigona’s, a local market in Redwood City and then Trader Joe’s. I later went to Rainbow Grocery in San Francisco.

The verdict? Sigona’s is one of the best markets on the Peninsula if you are looking for great value on local, organic produce. For less than $60, we got over 15 vegetables and fruits, mostly organic, mostly local, plus organic Rocky chicken (much better quality than the Trader Joe’s organic chicken) plus Strauss nonfat milk. Organic bell peppers at less than $2/lb. This was way cheaper than even conventional prices at the Redwood City farmer’s market. No crowds in the store. Friendly staff. I think the prices at Sigona’s Redwood City location is way cheaper than the one at Stanford Shopping Center. Checkout Sigona’s sometime if you’re looking for a good market on the Penisula.

The quaint seaside Peninsula town of Half Moon Bay has a brand new organic and natural food supermarket called New Leaf Community Market near the intersection of 92 and highway 1. It’s a local version of a large scale natural food market, like a Whole Foods for Half Moon Bay. This recently opened a couple months ago.

My fiance and I took a nice tour of the store-sparking new floors, clean and brightly lit, with tons of fresh organic produce. The ready made food in the deli and hot foods, soup and salad bar were a lot better than I expected for a local market. We picked up some organic raspberries, an organic fennel and pinenut salad as well as a tofu salad to go. I would definitely come back here!

Our real stop was for dinner at a restaurant in Half Moon Bay called Chez Shea. This was my second time eating at this downtown restaurant on Main Street. Almost all of the food is sourced locally and organically. The taste is extremely fresh and clean with global flavors. The first time I ate here, I tried their Indian curry and rice. In my most recent visit, I tried their chile renno with an organic beet salad to start. All of the food was fantastic! My fiance Vivek and I feel that this restaurant is a total find in the area–rated up there with some of the best organic restaurants in San Francisco. Come check it out!

Ono Gelato Company in Paia. Fresh, local organic gelato. I had a Kula country strawberry gelato. Choose from local fruits like coconut, persimmons, mango, kiwi and more.

So the highly anticipated reopening of the Whole Foods in Cupertino finally happened. I know my family who lives nearby, has been anticipating for months. The verdict?

It’s the largest Whole Foods on the West Coast. I was impressed by the sheer size and selection of produce, to toiletries to wine to olive oil and even clothing and gardening. It almost feels like a Target for the green, organic crowd being so big.

My favorite is their very large food to go selection. Choose from Indian, Chinese, Mexican, American, Japanese, pizza, and more. Plus an extra bistro on the other side of the store, and fresh Ciao Bella gelato.

This place is really great for the Cupertino area that lacks a place to meet like this. I’ve already gone back three times since the opening although I live 30 minutes away. Check it out! Whole Foods is located on 20955 Stevens Creek Boulevard in Cupertino, near the corner of Stevens Creek and Stelling.

So I finally made it to Citrine last weekend. Located in Redwood City, it’s Safeway’s venture into a new, fast, healthy friendly restaurant. Once I walked in, it felt like a cross between IKEA and Whole Foods. Even though you order at the counter, and it’s self service, the wait staff was very accommodating and asked us if we needed anything. The decor was bright, clean, modern and inviting.
Food is clearly international, with a focus on Safeway’s O Organics private food line, along with its beef and Italian private labels. What was confusing for me is that there is no mention of Safeway in the restaurant, but customers aren’t going to understand what the brand O Organics means unless they’ve shopped in Safeway. It might be better for Citrine to label things like “certified organic” or made with organic ingredients instead, because the branding is confusing.

The food came out quickly; my group tried the margherita pizza, the garlic lover’s pizza, the California date blue cheese salad, the Mediterranean hummus salad, Santa Fe chicken breast panini and the thai lemongrass. I think pricing is usually around $12/entree, with salads a little less expensive. My only gripe is that the vegetarian hot entrees are not worth it–stir fried veggies for $11 seemed unreasonably high. The veggie entrees lack a protein like tofu. Other than that, we really enjoyed the surprisingly fresh and tasty blue cheese salad, and the pizzas were well cooked. The wait staff came back to refill our drinks and offer us water. I would come back here again, but I really wish they could improve the hot entree selection of vegetarian food with more substantial options (like pad thai with tofu for example instead of just stir fried veggies).

I’m not sure why, but my original post on Emerald Hills market in Redwood City / Emerald Hills ranked one of the most searched and viewed post on my blog (thanks to Google Analytics!). Because of the number of page views, I’ve added some pictures of the market, a wonderful and clean midsized store.
The deli is nicely laid out with an assortment of to go foods.
The produce selection is a mix of organic and local foods, with some conventional products. Surprisingly, the pricing is not as bad as you’d expect from a boutique store, and they have plenty of selection to choose from if you do not want to drive all the way to downtown Redwood City or San Carlos. Emerald Market is located on 3205 Oak Knoll Drive in Redwood City.

Unbelievable. The New York Times has reported that the head of Whole Foods, John Mackey is being investigated by the FTC for creating a fictitious alias on Yahoo Finance, called Rahodeb. Under his alias the last seven years, he insulted the Wild Oats Market, a natural foods retailer that Whole Foods wants to acquire, and made other very strange comments. Check out what John Mackey wrote in Yahoo Finance. If this is true, there is potential that Whole Foods can get in a lot of trouble.

Whole Foods and Trader Joes shoppers rejoice! There are some new stores in the horizon that will soon provide more options for shoppers:
Tesco, one of the biggest markets worldwide, is coming to the US, first in the Los Angeles area. Tesco is opening convenient stores with healthy, already made fresh meals to go. They are trying to brand themselves as a cross between Trader Joe’s and Whole Foods. Having tried some of their food when I was in London, I was very impressed. Tesco is going for upscale, organic food, but at a price that is reasonable.

Another competitor, Safeway is entering the organic market with a new chain of restaurants called “Citrine Bistro”. It’s interesting that on the Citrine website, it doesn’t tell you that Safeway is behind the fast, healthy, world fusion food idea. This past weekend, I drove by its first location in downtown Redwood City, where I saw a brightly lit and inviting restaurant, modern and clean. I first heard about this through a coupon that was mailed to my home, $10 off Citrine. The menu includes organic ingrendients from Safeway’s organic products for entrees that are Asian, Italian, American and Mexican. I think this will be a threat to Whole Foods given their pricing.

This morning, I had the pleasure of checking out one of the Google cafeterias in Building 45 with my friend, Charles, who works there. I was delighted to see such a huge selection of organic food. Before I entered the building, I saw fresh crates of organic fruits and vegetable from Greenleaf (an organic distributor in the Bay Area) entering the kitchen. In the cafeteria, I chose some oatmeal with fresh blueberries and raspberries, and farmed organic, scrambled eggs with Morningstar veggie sausage patties. There was a lot more food displayed than what I have listed, but I have to commend Google for trying to source local, organic foods in the kitchen and providing food for free to employees.

For second and third place when it comes to corporate cafeterias, I’d have to say Genentech and Pixar are very good. They also both source organic fruits and veggies, and I’ve seen Niman Ranch meat at Genentech.

With summer in full force, check out the San Francisco Bay Area’s 90 farmers market according to the San Francisco Chronicle. The picture above shows organic carrots and other veggies being sold by Calderon Organic Farms of Hollister.

Here is a list of resources from the San Francisco Chronicle to find a farmers market.

• SFGate. www.sfgate.com/food/farmersmarkets. A list of Bay Area farmers’ markets.
• Planet Drum. www.planetdrum.org/gc_farmers_markets.htm. Information about farmers’ markets and local agriculture.
• Center for Urban Education about Sustainable Agriculture. www.cuesa.org. Information about seasonality and the Ferry Plaza Farmers Market.
• California Federation of Certified Farmers’ Markets. www.cafarmersmarkets.com/search. Information about markets throughout the state.
• KQED. www.kqed.org/topics/home/cooking/farmers-markets.jsp. A market guide. =
• The Green Gate. www.nrdc.org/greengate/guides/markets.asp. National Resources Defense Council’s Bay Area guide.