Whole Foods watch out

Whole Foods and Trader Joes shoppers rejoice! There are some new stores in the horizon that will soon provide more options for shoppers:
Tesco, one of the biggest markets worldwide, is coming to the US, first in the Los Angeles area. Tesco is opening convenient stores with healthy, already made fresh meals to go. They are trying to brand themselves as a cross between Trader Joe’s and Whole Foods. Having tried some of their food when I was in London, I was very impressed. Tesco is going for upscale, organic food, but at a price that is reasonable.

Another competitor, Safeway is entering the organic market with a new chain of restaurants called “Citrine Bistro”. It’s interesting that on the Citrine website, it doesn’t tell you that Safeway is behind the fast, healthy, world fusion food idea. This past weekend, I drove by its first location in downtown Redwood City, where I saw a brightly lit and inviting restaurant, modern and clean. I first heard about this through a coupon that was mailed to my home, $10 off Citrine. The menu includes organic ingrendients from Safeway’s organic products for entrees that are Asian, Italian, American and Mexican. I think this will be a threat to Whole Foods given their pricing.