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Pinkberry: Up to the healthy hype?

I’ve been hanging out in LA this weekend going to another wedding. (I have gone to over 15 in the last year and a half!). This time, I wanted to check out the pinkberry craze. Does it live up to the hype? If you live in the LA or NYC area, apprently people have been raving about it.

I stood outside the Marina Del Rey Pinkberry in Los Angeles, where there was a 10 person line out the tiny store. My friends and I were thinking in our heads that this place must be making a fortune charging $5 per froyo. You can add things like fresh fruit, carob chips, nuts and choose between two core flavors: plain and green tea. The green tea yogurt tasted a bit weird (because if you had green tea ice cream in the past, it doesn’t taste like that at all, in fact a bit sour). The decor inside is hip, simple and fun, very similar to a Papa Beard.

I opted for the plain flavor with fresh kiwis, strawberries and carob chips (instead of chocolate chips to make it healthy). I took my first bite….mmmm did it taste good! The yogurt was more tart than the typical frozen yogurt. Although I did notice they didn’t fill up the entire cup with yogurt, and was pretty sneaky with an air gap in the middle of the yogurt. I don’t know what’s in it, but it was addicting and my two friends and I ate all of our frozen yogurt within 5 minutes. It was crazy how we ate it all because I usually don’t get stuff like this.

And then, after 10 minutes, we felt pretty ill. All three of us felt a little queasy. We knew Pinkberry touted themselves as “healthy”, but when we went home, we Googled for the ingredients in Pinkberry because they were not posted in the store. Apparently someone is suing Pinkberry for not disclosing its ingredients, and questioning its claim of even being a true yogurt byproduct. The California Department of Food and Agriculture is also now investigating. Personally, I wouldn’t touch this again, because all three of us felt so sick afterwards and ate the Pinkberry so quickly, that I’m betting these something addicting and unhealthy that Pinkberry doesn’t want to share. Check out more about its controversy here


1 Anonymous { 06.25.07 at 2:03 pm }

Healthy hype is good hype. Who can say no to low cal and no fat. Bring on the hype Pinkberry and all the other berries I say. Hopefully even the international fro yo champions like Yogen Fruz will add their swirl to the mix.

2 Anonymous { 06.25.07 at 2:05 pm }

We were luck to taste Red Mango while our army unit was stationed in South Korea and it was always good. We remember another chain in South Korea called Yogen Fruz that tastes even nicer than Red Mango or even Pinkberry.

3 the { 06.25.07 at 2:08 pm }

I have traveled the world and tried frozen yogurt all over. It’s a tie between Pinkberry and Yogen Fruz, although Yogen Fruz is not in the U.S.

4 Christine { 06.26.07 at 5:59 am }

Thanks for your comments. I think I’ll wait until we know what Pinkberry is made of. I’ve heard someone guess that it is a variation of dried plain yogurt.

5 Anonymous { 07.09.07 at 7:21 pm }

Yogen Fruz is coming to the US. I was just up north in Canada last week and I think I ate 20 plus yogurts…. I called them up while I was in Canada, and they told me they are coming to the US big time….

6 Anonymous { 08.01.07 at 8:57 pm }

did you try cefiore? it’s much creamy and tasty!

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