Death of organics?

From Mark Moford’s column in the Chronicle today: “I was a little unprepared. The commercial came on and I heard the familiar ukulele strums of the late Hawaiian singer Israel Kamakawiwo’ole’s famous and famously beautiful version of “Over the Rainbow” (I know, but it really is quite lovely) and my first reaction was merely to cringe and wince as yet another exquisite and plaintive song was whored out to the advertising demons, just one of thousands. “

I had the same reaction as this San Francisco Chronicle’s columnist when I saw the Kellogg’s advertisement on TV for organic cereal. Read more about this in today’s Chronicle on organics here.